Tuesday, January 12, 2010

Email Marketing

Email Marketing, is one of the most important internet marketing service for both online and offline businesses. It is becoming increasingly difficult to launch a successful email campaign due to the competitive market.

In the broader sense, it can be understood as - every e-mail sent to a potential customers is considered e-mail marketing. However, e-mail marketing can be defined as:

  • sending e-mails with the purpose of enhancing the customer relationship and
    to encourage customer loyalty.
  • sending e-mails with the purpose of acquiring new customers a well as
    convincing current customers to purchase something immediately.
  • sending news letters to potential clients as e-mails to maintain a
    goodwill.

Direct E-mail Marketing is the fastest option for advertising your products and services . Email is one of the versatile and simple method to organize required the data base should be in a good shape. A proper and aggressive email marketing campaign delivers responses with in a short span of time. E-mail marketing has resulted in being the fastest medium to generate new business avenues & push the sales.

Email Marketing Benefits:

  • Easily attracts new customers
  • Keep in touch with existing customers
  • Minimimun operating cost
  • Simple method to organise
  • Generates instant results
  • Helps in generating repeat business.

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