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In a move to boost search result relevance, Google rolled out new user interface. The new search interface has features that help users refine their search results through dynamic navigation on the left hand side. This new side panel highlights the most relevant search tools and refinements for your query.
More Search Options
Though "Everything" option remains Google's primary search experience with different types of results integrated into the main results. Users can now slice and dice search results by content type and receive more relevant search options from Google. If you don’t want ‘Everything’, you can use the ‘more’ option to switch to a particular type of result you are looking for Video, Images, Blog, Updates, Discussions, etc.
Find & Compare
Now, Google also lets you find and compare. Google Squared, available on Google Labs, helps you find and compare entities. Google's "Something different" feature builds on the technology in Google Squared to find other entities that are related to your query, so you can easily explore not only the results for your current query but other related topics.
New Changed Logo
Google has also updated its color palette and logo. These changes are slight, "keeping the page minimalist and whimsical, but to make it look more modern.
These changes are the latest in Google's continuing efforts to evolve and improve in the face of competition from other search engines like Bing and social media like Facebook and Twitter. Vice president of Search Products & User Experience at Google, Marissa Mayer says, "We want to ensure that the Google you use today is better than the one you used yesterday, and these latest changes open up many possibilities for future features and enhancements."
Whether users adopt the so called power user features and filters remains to be seen. Till then we can leverage on the advancements which Google has to offer.
Check out the video:
In the broader sense, it can be understood as - every e-mail sent to a potential customers is considered e-mail marketing. However, e-mail marketing can be defined as:
Direct E-mail Marketing is the fastest option for advertising your products and services . Email is one of the versatile and simple method to organize required the data base should be in a good shape. A proper and aggressive email marketing campaign delivers responses with in a short span of time. E-mail marketing has resulted in being the fastest medium to generate new business avenues & push the sales.
Email Marketing Benefits:
Search engine marketing (SEM), is a form of Internet Marketing service which works to promote websites by increasing their visibility in search engine result pages (SERPs) with the use of paid submissions, contextual advertising, or paid inclusion.
For a successful SEM campaign many different tools and strategies have to be used. Two most important requirements of SEM are Solid keyword research & identification of potential customer.
At its core, Search Engine Marketing leverages user purpose by optimizing an organic or paid search listing as per that user’s goal. Unlike blind placements on billboards, mass mailings etc, Search Engine Marketing serves up specific advertising via ad creative or search listing as per user requirements.
The premise of Search Engine Marketing whether organic or paid will provide the most relevant result for the query entered, in the form of a title, description, and URL.
Largest SEM Vendors
Why Search Engine Marketing?
Search Engine Marketing is the the first true worldwide platform to conduct business either through an advertising or marketing channel. Business continues to grow nationally and internationally with SEM. Industry statistics show that more and more advertisers and consumers are searching to buy and sell their products & services via SEM.
Search engine optimization abbreviated as SEO, is one of the most effective things one can do online. It is an active process of optimizing a web site by improving internal and external aspects in order to gain valuable traffic to the site from search engines via "natural" search results.
Why SEO is required?
If your website cannot be found by major search engines you miss out the opportunities available to the website provided via search results – as people search for specific terms, phrases, content, services, products, or information which you may be dealing in.
These search queries can be of extraordinary value to you. Investing in SEO, either through time or finances can result in an exceptional return on investment.
SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible.
It is important to understand how search engines work?
Search engines collect data about websites by sending an electronic spider to visit the site which stores the content of the website in search engine’s database. These spiders are known as ‘bots’. Starting in the top left hand corner, spider reads site content line by line from left to right.
Also, search engine optimization relies heavily on the proper use of keywords and keyphrases that describe the website's content.
SEO is an extremely powerful online marketing technique – use SEO wisely!