Email Marketing, is one of the most important internet marketing service for both online and offline businesses. It is becoming increasingly difficult to launch a successful email campaign due to the competitive market.
In the broader sense, it can be understood as - every e-mail sent to a potential customers is considered e-mail marketing. However, e-mail marketing can be defined as:
- sending e-mails with the purpose of enhancing the customer relationship and
to encourage customer loyalty. - sending e-mails with the purpose of acquiring new customers a well as
convincing current customers to purchase something immediately. - sending news letters to potential clients as e-mails to maintain a
goodwill.
Direct E-mail Marketing is the fastest option for advertising your products and services . Email is one of the versatile and simple method to organize required the data base should be in a good shape. A proper and aggressive email marketing campaign delivers responses with in a short span of time. E-mail marketing has resulted in being the fastest medium to generate new business avenues & push the sales.
Email Marketing Benefits:
- Easily attracts new customers
- Keep in touch with existing customers
- Minimimun operating cost
- Simple method to organise
- Generates instant results
- Helps in generating repeat business.